Proven Strategies for Increasing Your SEO Rankings

Search engine optimization (SEO) can seem dangerously like some kind of magic, however, it's possible to make progress with your website rankings without technical or coding knowledge. All that is necessary are the right content and links! You may be surprised at what you can do today to rank your nonprofit's website.

Utilize Keyword Research

Discovering the most common terms that people search for when looking for services like yours can be extremely beneficial. In order to discover this, you have several options. You could attempt a web search yourself and observe if your own or competitors' sites show up in the results. Additionally, creating a list of words and phrases related to your organization will assist users in finding your website easily; as an example, someone might type "nonprofit branding" into Google's search bar when trying to locate your site.

To find out which keywords are most effective for driving people to your website, you can take a look at the stats from Google Analytics or other tracking software. You may also want to ask others about their search preferences and utilize helpful tools such as Google's keyword planner. Once you've gathered all of this info, narrow down your list by choosing those that best reflect your brand identity!

Carefully consider the words you select. If your organization is small and local, like an animal rescue in Westchester, NY for example, using just “animal shelter” will not help it to gain a top ten ranking; larger organizations with better SEO are more likely to appear at the peak of search results. To make sure that your site stands out from these larger entities - and ensure relevance - opt for something much more specific such as "animal rescue Westchester NY".

When crafting your website content, be sure to strategically embed keywords within the text, but use them sparingly—too many and you'll end up keyword stuffing.

Don’t Overdo It

To boost your website's visibility, strategically include keywords within titles, content body, and image names (and where else appropriate) as long as they fit naturally. Too many of them might cause search engines to blacklist your site though—so don't overuse them! Aim for 3-5 instances per page instead.

Crafting effective titles is essential for success, such as page titles and articles, photo galleries, and blog posts. They should be brief yet descriptive so that readers have an idea of what to expect; when possible, it’s nice to keep them short but honorable with one or two words.  For instance, “Animal Rescue in Westchester” is more concise than “Learn About Animal Rescues in Westchester.”

Generate Content that is Trustworthy, Appropriate, and High Quality

Craft your content in such a way that it is both beneficial and helpful for your readers - information they'd want to share by linking back to it. Likely, those searching for you are doing so because you possess the solution to their problem; perhaps this means helping someone adopt a pet or donating towards an important cause, even making their child joyous with the gift of a puppy! Bear in mind why people visit your website, and what exactly they seek from you, and then give them precisely that in an impactful fashion. Creating content that has the power to go viral is great too: a funny video, a shocking fact, or something incredibly useful.

Optimize the Size of Your Page

To ensure your page is optimized for success, stick to a single topic per page. Make sure the content on each page revolves around this sole idea, including any images and videos related to it. You can include sidebars or navigation bars; however, these should be complementary elements that don't distract from the main content of the page. Aiming for a tightly focused presentation will give you optimal results!

Avoid Incorporating Content Into Images!

While people have the capability to look at an image and understand the written text within it, search engines cannot. For example, if your website displays an attractive logo with the company name in it - although visually pleasing, a search engine will not be able to detect this information. In order for them to recognize your brand's keywords, you must include all pertinent content as plain text! So make sure that wherever possible on your site you get those key words into visible textual form so that both visitors and crawlers can see them.

Use meaningful text in links

“Click here” is a common phrase on many websites; for example, "Click here to learn more about our new pet health check-up service." Unfortunately, this isn't the most effective method when it comes to search engine ranking. This is why you should focus on writing text links that thoroughly describe what people will be linked to – such as “Learn more about our new pet health check-up service.” Doing so increases your chances of appearing higher on SERPs and ultimately provides better visibility for users searching online.

Build a link network

Cultivating a link network is similar to tending a garden - it requires care and time. It's essential to note that your rank will improve if sites related to yours connect with you, and the prominence of the referring website also matters. Sites loaded with content and heavy foot traffic (i.e., popular ones) have more impact than their smaller counterparts; however, even small websites can lend assistance so do not overlook them!

Find websites that pertain to your operation and then determine if you should try connecting with them, asking for a link or an article in exchange. As a gesture of appreciation, consider offering something valuable in return such as reciprocal content on your website, or eternal thankfulness – whatever works for you and the other party.

If you choose to comment on another website with the intention of linking back to yourself, be sure your message is genuine. Your link should also have a connection to the topic being discussed in order for it to make sense. To avoid coming across as overly promotional and self-serving, don't post something along the lines of "Hi, let me introduce you our incredible here!" Instead, take some time to read through what they wrote first before posting your reply that references useful content from your website and provide a link accordingly.

With dedication and hard work, the connection to your website will eventually blossom into a beautiful web of links.


Don't be scared to venture into the unknown! Test alternative strategies on your pages and experiment with different kinds of content - you never know what will bring about astounding results. You can also monitor the effectiveness of different content formats and page layouts to determine how they affect your rankings. There are various tools available online, such as Google Analytics, that will make this process easier for you.

Taking initiative and testing options can open up an array of possibilities and rewards, so don’t be afraid to get creative with your nonprofit website!

Track your progress

Finally, tracking the progress of your website is an essential part of its success. Monitor how many visitors you are getting each month and what keywords they are searching for to reach you. Analyze which pages have higher click-through rates and those that don’t appeal as much to readers. With this data, make necessary changes in order to capitalize on the areas that are working and build upon those successes.

By following the steps above, you will be well on your way to increasing the SEO ranking of your nonprofit website and ultimately providing a better experience for both visitors and search engines alike!

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