If you haven't heard it yet, search engine optimization (SEO) and web design go hand in hand.

For business, the importance of being visible on the internet cannot be stressed enough. According to recent estimates, 70 percent of consumers now find businesses through their blogs.

Wondering how you can increase the visibility of your website and begin getting noticed by consumers?

Keep reading this guide to discover more about web design and SEO and how they can work simultaneously together to increase the number of visitors to your website.

1. Performance

Website performance is critical nowadays, with information being relayed at the speed of light.

To keep this information flowing smoothly and have the ability to transfer it to your consumers in a timely manner, it will require a certain way of doing things.

First, with internet usage on mobile phones skyrocketing over 200 percent in the past few years and now accounting for more use than even desktops - you should have a responsive web design. A responsive design will allow for easy viewing on any device, without sacrificing the look of the page.

With responsive web design - the layout, along with any images, videos, and text, will automatically respond and adjust to the screen it is being viewed on.

Another thing to keep in mind is the images you have on your web page. Images can slow down loading times, but you can avoid this by optimizing images. This can be done by resizing images and by selecting the correct format.

2. Content

The content quality on your site is a significant factor in determining your search engine ranking.

The content that you offer will be a direct association with your business and, in many cases, will be the first thing potential customers interact with the brand. Creating great content will not only improve your bounce rate, but it will also help attract new consumers as well.

Keywords are one of the essential aspects of search engine optimization. They help show search engines, like Google, to find the most relevant information to relay to the user. Without them, Google has no idea what your business is about and won't be able to help connect you with new users.

By utilizing relevant keywords, you are effectively telling Google what your business is all about and, in turn, will help increase your visibility on the internet.

When it comes to content, it's best to incorporate all forms such as:

  • Images
  • Video
  • Text
  • And Lists

This way, you appeal to a broader audience and can reach "the masses." In fact, using images in your posts can help increase engagement by over 600 percent than those without images.

3. Linking

One of the most challenging but most vital factors for SEO web design is link building.

By creating an internal link structure, you tell Google and other search engines what pages you have on your website and what information can be found there.

Backlinks are another essential component of your SEO ranking. These can be earned through creating excellent quality content that others will link to.

Looking for Web Design and SEO Services?

Web design and SEO are crucial for sustained growth in this day in age with so many people now going online to buy goods and services. Together, these services will keep you on top of the competition as more and more people begin to shop online.

If you need help with your web design or search engine optimization, contact us today, and we can help get you started generating visitors to your site.